For church officials and university professors, the cap had four corners or the sign of the cross. In sportswear some of the most prominent houses are Diadora, Fila, Kappa and Lotto. Today, Milan and Rome are Italy's fashion capitals, and are major international centres for fashion design, competing with other cities such as Tokyo, Los Angeles, London, Paris and New York. Italy also is home to many fashion magazines, such as Vogue Italia, Vanity Fair, Elle, Glamour, Grazia, Amica, Flair, and Gioia.. In the 1960s, the handbags produced by the designer Gucci drew the attention of celebrities such as Grace Kelly, Peter Sellers, Audrey Hepburn and the First Lady of the United States, Jackie Kennedy. Then the bottom half of the body would be made to look as full as possible, with extravagant and over the top skirts. In the '50s, fashion shows became more prevalent Italy, thanks in part to Italian entrepreneur Giovanni Battista Giorgini, who was instrumental in bringing it up to par with the Parisians.  Many of the major Italian fashion brands, such as Valentino, Versace, Prada, Armani, Dolce & Gabbana, Marni, Iceberg, Missoni, Trussardi, Moschino, Dirk Bikkembergs, Etro, and Zegna are currently headquartered in the city. Late Medieval and Renaissance Fashion in Venice", "Diana, Princess of Wales: Magnificent Seven Di Lifestyle Sites", https://en.wikipedia.org/w/index.php?title=History_of_Italian_fashion&oldid=965297991, CS1 maint: BOT: original-url status unknown, Articles with unsourced statements from February 2018, Creative Commons Attribution-ShareAlike License.
CR Fashion Book may earn money from the products featured on this page. Luxury sportswear and streetwear have become general fashion trends, mixing high and low, formal and active style in one look and also in this segment Italy, apart from big luxury brands focused on ready to wear (or couture) developing their own streetstyle lines or items such as Gucci, Fendi, Moschino and Prada or top brands with a strong sporty heritage like Bikkembergs, has got a few high end companies focused on this style like Marcelo Burlon County of Milan, GCDS, OFF White directed by American Virgil Abloh but based in Milan, Palm Angels, Danilo Paura, Stone island.
 Nonetheless, there are numerous other cities which play an important role in Italian fashion. From the Middle Ages, Italian fashion has been popular internationally, with cities in Italy producing textiles like velvet, silk, and wool. Fashion in Italy started to become the most fashionable in Europe since the 11th century, and powerful cities of the time, such as Venice, Milan, Florence, Naples, Vicenza and Rome began to produce robes, jewelry, textiles, shoes, fabrics, ornaments and elaborate dresses.
On February 12, 1951, the Italian businessman Giovanni Battista Giorgini held a fashion show in Florence to make Italy an international leader in fashion design.
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